Six shades of… Greenwashing

Everyone speaks about sustainability, but many are playing with it.

The urgency of our time calls on us to spot greenwashing and shame it. Many businesses have preferred investing in communications claims rather than transformational change. Every company now has a glossy CSR (corporate social responsibility) report highlighting their “positive impact”.

Nevertheless, many of the claims and marketing messages cover the hidden truth of harmful practices. This short brief depicts the 6 shades of greenwashing used by organisations to “green” their activities.